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Posted on: June 22, 2017

Survey results offer snapshot of Vienna businesses, challenges

Results from a spring survey of Town businesses provide a snapshot of the state of Vienna businesses and the issues they find most challenging. The SurveyMonkey poll had a response rate of about 25%, with 321 of the Town’s approximately 1,300 businesses answering questions posed by the Town Business Liaison Committee (TBLC).

Among the most challenging issues facing Vienna businesses, responders identified:

  • rental cost and other expenses
  • general economic conditions
  • changing market conditions
  • traffic
  • competition
  • parking and accessibility

In a presentation to Town Council at its June 5 meeting, TBLC Chair Friderike Butler noted that while only 30% of responding businesses rated parking as “poor” or “very poor,” those who did so tended to be in commercial and industrial zones, but not necessarily on Maple Avenue, where traffic flow was identified as the larger challenge.

The vast majority of surveyed businesses, 90%, support mixed-use, pedestrian-friendly redevelopment along Maple Avenue. And while a majority of businesses, a little over two-thirds, felt connected to the Town and knowledgeable about Town happenings, they want more information about street closings and Town events.

“TBLC members are committed to keeping our ear to the ground and providing additional support to our Town businesses,” says Butler. “We’ll work with Town Council and staff as well as the Vienna Business Association to help make our businesses more successful.”

The businesses that responded to the survey fit into the following categories:

  • services – 43%
  • home-based – 28%
  • office in commercial/industrial zones – 19%
  • individually owned storefront retail – 16%
  • restaurant/food service – 9%

Seventy-five percent of responding businesses have five or fewer employees while 2% have 51 or more.

A PowerPoint presentation of these business survey findings can be viewed online at viennava.gov/bizsurvey.

Survey results
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